Collection Privée : French Fashion and Luxury E-Commerce in Russia

According to a study presented by East-West Digital News, Data Insight, and Moscow’s Higher School of Economics, in September 2011 Russia became the largest internet market in terms of number of users, with over 80 million Russian speaking users.

Russian retailing market beyond € 20 billion

The Russian e-commerce, or on-line retailing market will go well beyond € 20 billion within the next few years.  Russia is a large and fast growing market for luxury goods. The market is currently fragmented with many small online and a few large retailers. A more diversified offer, with an increase in product categories, along with new, and more experienced shoppers, will result in frequent and higher value purchases online.

COLLECTION PRIVÉE (www.cp.ru) founded in 2008, by the team that launched the supermarket chain Auchan in Russia in 2002, is a leader for fashion and luxury e-commerce in Russia. It has sold over the internet more than 500 fashion and luxury brands, and has held over 2000 flash sales.

Private sales are a means of selling excess inventory whilst maintaining the brand name reputation.  The flash sales, with exclusive discounts lasting a maximum of three days, are an excellent opportunity for fashion conscious clients to obtain luxury goods at bargain prices.

Thanks to Collection Privée, top quality luxury brands can sell excess stock online in a controlled quality environment, and clients for high fashion and luxury are able to obtain these brands at a significant discount compared to retail prices.  The fashion and luxury brands appreciate the new sales channels, new clientele, advertising, visibility, and marketing intelligence, obtained discretely and efficiently. Privileged partnerships with Russian e-commerce leader OZON.ru and with fashion media such as Hachette-Filipacchi (ELLE magazine) illustrate the trustworthiness and quality of Collection Privée sales.

10 million households throughout Russia

Collection Privée targets 10 million households throughout Russia, including customers looking for fashion and luxury goods with discounted prices, and customers that don’t have time or easy access to stores. The Collection Privée offer includes clothing, accessories, jewelry and watches, all with major discounts.

Examples of Brands sold on Collection Privée are Lacoste, Kenzo, TagHeuer, Lanvin, Dunhill, Gucci, Roberto Cavalli, Ralph Lauren, Dolce & Gabanna, Tods, Valentino, Christian Lacroix, Missoni, Calvin Klein, Emilio Pucci, Yves Saint Laurent, and many more.

Collection Privée is the only e-commerce company in Russia authorized by LVMH and the Richemont Luxury Group. The high level of customer satisfaction is illustrated by the significant amount of repeat orders for client members of over six months. The Corporate Presents activity whereby Collection Privée offers special services to companies wanting to offer luxury items to clients, partners, or employees is another example of Collection Privée’s expanding services.

The fashion and luxury e-commerce market in Russia is young, but fast growing.  A talented company, such as Collection Privée, with ambitious development plans, and important marketing investments, is a major player for attracting top quality fashion and luxury brands and their clients looking for the best deals.

As David Waroquier Of Mangrove Capital Partners, recently put it: “Russia needs to show its success stories”… In the coming two years, we expect to see a few major exits happening in the e-commerce sphere”.

Bet that Collection Privée could be one of these.

Gilles Bouchard

Caroline Robertson-Augé

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